TL;DR
- ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
- As per the company’s technical support team, Zenfone 10 and Zenfone 9 users
ASUS is apparently killing the posibility of me being a potential customer of their smartphones.
Rooting users are only a small percentage of all users so they probably won’t even notice unfortunately.
sent from rooted phone
People who just want a vanilla experience likely all buy Samsung.
Samsung goes so hard with their proprietary apps and intrusive ads. The closest to vanilla I’ve gotten is a pixel phone.
Well there goes any compelling reason to buy their phones lol
I was genuinely thinking about going with an ASUS phone next because of the unlockable bootloader, this really sucks to see.
There are plenty of makers doing unlockable bootloaders. Honestly, just avoid Samsung.
My EU S9+ (Exynos chip) is running a custom Android 13 rom without flaws. A lot of Samsung phones can be unlocked. Seems US models (Snapdragon) are the ones that can’t be unlocked, few exceptions. Most other countries have the Exynos chipset and are perfectly unlockable.
i think this might be related to samsung knox and its efuse, once set not really being able to be undone and that stuff
Same here. Well they lost a potential costumer.
Yeah no reasons besides only tiny stuff like being only flagship under 6", better speakers than samsung, better cooling and less throttling than samsung, headphone jack, near stock android. More like there are no compelling reasons to root anymore, enjoy your 1k samsung throttling tho
2 years of updates means you’ll quickly end up with a phone that’s waiting to be hacked
They offer 4 years of security updates, what are you on about? It’s even better than sony
Well it’s better but it’s still not enough imo.
People shouldn’t be left behind on security just because they don’t have the latest phone, 4 years isn’t long at all.
Now phones are powerful enough to last years, and could last even longer with replaceable batteries. This artificial limitation is anti-customer.
So yeah at least there should be an way to root and install custom ROMs, they may not want to support phones longer officially but they shouldn’t limit the user if they want to do it themselves.
I remember owning their Transformer tablet back when Honeycomb first launched.
Considering their crappy major release and security update support, rooting and flashing custom images is basically a requirement.
This is such an anti-consumer move, by refusing to unlock the bootloader Asus hinders the ability of users to extend their devices’ life beyond Asus’s original support window by flashing alternative ROMs…
I’d like to see right to repair laws expanded to right to unlock. I think you could make a reasonable argument that a working device that’s not receiving security updates is just as broken as a device that’s experienced a hardware failure.
As much as I agree, I don’t think our legislators are knowledgable enough to be able to handle the issue, and majority of the users don’t care enough to push for something like this. This isn’t like USB-C vs Lightning where users are sick of buying cables and chargers, so the issue is much more visible.
Locked bootloader and only 2 years of upgrades? Is not like Zenfones are cheap either. Hard pass!
Oh, fuck off. I’m not one to root my phone, but you own the damn thing. Once it’s in your hands, the maker should have no right to tell you what to do with it.
Yeah, I’m really tired of this.
We should be able to root and install any OS on our phones like we can do on PC.
I don’t use root or custom ROMs on my phone anymore but this is something that should always be possible.
Consumers seem to be too dumb for their own good.
Regulators seem to be too captured for consumers’ good.
And there I was seriously considering getting one. Greed is ruining good things again.
Do consumer friendly phones exist at this point?
Pixel phones are the few ones that you can unlock the bootloader and lock again.
Sony allows unlocking the bootloader on a lot of their devices. Except two new US-specific models, according to their site.
fairphone is fully repairable and rootable
The end of an era. Companies also locked the bootloader back then and you’ll need to find a vulnerability to exploit in order to unlock it. When custom roms starting to become popular, companies relaxed their stance and allowing their customers to unlock the bootloader using an official channel instead of utilizing a security exploits, perhaps as a competitive advantage so power users would recommend them to their friends and family.
Now with declining popularity of rooting and custom roms, companies are starting to stop allowing their customers to unlock the bootloader again. From their perspective, allowing bootloader unlocking is nothing but trouble (support-wise) and might even cannibalize sales (why upgrade your phone every two years when you can install a custom ROM with the latest version of Android), so declining popularity of custom ROMs is a perfect excuse for them to stop allowing bootloader unlocking.
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You will own nothing and be happy.
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Once digital media got away with “actually we are just letting you borrow it and can take it away whenever we want”, hardware manufacturers have been drooling to do the same. Apple and game console manufacturers are most of the way there already.
Well it sure is a good thing they are making everything smart nowadays….
But seriously I can’t believe how fast the car industry locked previously free features behind a subscription
I suspect we’ll eventually need to create a standard much like th PC Clone, in which hardware, OS and software are independently produced and support compatibility standards.
Not in the current clime of unregulate capitalism, though.
I’m afraid the PC ecosystem is one-of-a-kind, and perhaps once it’s gone, we’ll never have anything like it again. Companies are obsessed with vertical integration now, owning everything from software to peripherals and accessories. The closest thing we have to PC ecosystem where multiple independent companies works to support a single platform is perhaps the raspberry pi ecosystem, but even then it’s pale in comparison to the PC ecosystem in term of variety and number of manufacturers.
I dropped OnePlus for this reason last year, after having 5 models starting the OnePlus 1, and ending with the 8T. Apart from OxygenOS being a buggy mess, I should be able to do what I want with my phone’s software
Got any recommendations? I’ve been with them for 3 phones starting on 2 and I’m thinking on replacing my 6. I was already looking at other companies but not sure who would be good.
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I’m surprised they would make an unpopular move like this.
Because it’s only unpopular to a niche audience. Granted, those buying a Zenfone are niche, but still. They stand to make more by locking the phones down for Samsung-level bullshit than they do from the customers they’ll lose here.
Lol still the motherboard circlejerk when they fixed it in a week, if you like walled gardens just say so, u dont know any person irl rooting their phone
This is exactly why I sent my Zenphone 9 back. Shame because it was such a good little phone and one of the few flagships with a headphone jack.
I feel eventually every company would the same.
I think it more likely we’ll get to the point where getting a key to unlock the bootloader requires some kind of bullshit businesses license, or else is only possible on higher end phones. Kind of like how Windows is increasingly walling options off from everyone except Enterprise users.
Or the end result of this eSIM shit comes to pass: unlocking the bootloader breaks the SIM and/or the carrier refuses to let it on the network.
But do carriers really have a horse in this race? SIMs are separately secured so all they care about is having as many in use as possible. Whatever game of cat and mouse manufacturers choose to play with the users is their business.
I don’t think carriers will want the headache that comes with SIMs checking if they’re used on so-and-so devices, especially if it involves depending on a service they don’t control (like Google).
Asus is really going down the drain…
My biggest problem with unlocking the bootloader is that many apps look for an unlocked bootloader as “Its rooted” according to that app but unlocking the bootloader and being rooted is 2 different things. I only want to run a custom rom I dont want to root. But you end up having to do the whole thing and running Magisk to hide the root and unlocked bootloader.
I always root my phones and I found that installing those app on a cloning environment, like island, usually has them working fine
You usually need to go one step further and install Magisk so you can control what apps “see” about the phone.
