I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that
Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.
The issue is, that Facebook is the main means of communication for family, friends, work and hobbies.
Then it is high time to change this. It won’t get any better - it will get worse.