“All this effort” is not a big investment for Google, and that rounding error is worth several millions. I’m sure the small team they put together is worth it even if ad blockers are very small.
Companies want to pursue growth, and every million is worth grabbing.
YouTube itself has 2.7 billion monthly active users. Even if everyone rolling an adblocker is using YouTube, that’s still less than 2% of users. Of course, people who use YT more often are also probably more likely to be blocking ads, so going by the 122 million daily active users, 49 million could potentially be a hefty chunk of users. The real percentage of views getting adblocked is going to be somewhere in-between. It’s also worth noting that the numbers you pulled are likely inflated due to extensions being installed on multiple devices.
If I had to pull a number out of my ass, I’d guess it’s around 15%. Not a lot, not negligible.
When I read something like that, I don’t think “hey those are actual stats, wow!”. I actually think “hey those are actual stats, whoa!”. Kidding.
You’re being pedantic for no reason
It’s a generalization and their point was not the numbers. It was that in the past people complain about this kind of atuff, Google ignores it and people move on. Google probably even still continues to grow.
However, I think things have been shifting and that may not even end up being the case. Look at Unity.
https://www.statista.com/statistics/351862/adblocking-usage/
similar stats to elsewhere.
you should probably not pull numbers out of your arse
deleted by creator
Google is not going to all this effort for a rounding error
Or maybe this is a proof of concept for completely blocking adblock across the web. YouTube is just a demo.
That can’t really be done to people who don’t use chrome. People who use chrome are morons though and might not realise they can just switch software.
“All this effort” is not a big investment for Google, and that rounding error is worth several millions. I’m sure the small team they put together is worth it even if ad blockers are very small.
Companies want to pursue growth, and every million is worth grabbing.
Here is another article on the study for north American stats. WSJ might be a capitalist shit rag but they rarely publish nonsense data
http://deloitte.wsj.com/cmo/are-consumers-adlergic-a-look-at-ad-blocking-habits-1522728141
That’s where the approx 30% for NA comes from.
Idk how accurate those addon numbers are, they’re probably not capturing stats for global numbers but user accounts are.
YouTube itself has 2.7 billion monthly active users. Even if everyone rolling an adblocker is using YouTube, that’s still less than 2% of users. Of course, people who use YT more often are also probably more likely to be blocking ads, so going by the 122 million daily active users, 49 million could potentially be a hefty chunk of users. The real percentage of views getting adblocked is going to be somewhere in-between. It’s also worth noting that the numbers you pulled are likely inflated due to extensions being installed on multiple devices.
If I had to pull a number out of my ass, I’d guess it’s around 15%. Not a lot, not negligible.
When I read something like that, I don’t think “hey those are actual stats, wow!”. I actually think “hey those are actual stats, whoa!”. Kidding.
You’re being pedantic for no reason
It’s a generalization and their point was not the numbers. It was that in the past people complain about this kind of atuff, Google ignores it and people move on. Google probably even still continues to grow.
However, I think things have been shifting and that may not even end up being the case. Look at Unity.