A lawyer for the U.S. Justice Department pressed a Google executive on Wednesday about techniques the search and advertising giant used to push up online advertising prices in an allegedly unfair way.
More interesting is what came out during the deposition: Google straight up changes your search terms to give you results that trigger paid advertisements. Eg if you search for “children’s shirts” it will swap for “[brandname] shirts” and show you ads for that brand.
I read about this in a blog post on Wired, written by someone who was there (former executive of DuckDuckGo). He also mentioned how they may benefit from having results that aren’t quite accurate, as then you spend more time searching, which means more time to serve you ads. There is an inherent conflict of interest between adverts and fast search engines.
You need some reasonable grounds to put before a judge before they’ll grant a subpoena. A subpoena can confirm what they suspect, it can’t be used to blindly fish for evidence.
However it could be that what was in the deposition gives them the grounds. Should be an interesting trial.
More interesting is what came out during the deposition: Google straight up changes your search terms to give you results that trigger paid advertisements. Eg if you search for “children’s shirts” it will swap for “[brandname] shirts” and show you ads for that brand.
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I read about this in a blog post on Wired, written by someone who was there (former executive of DuckDuckGo). He also mentioned how they may benefit from having results that aren’t quite accurate, as then you spend more time searching, which means more time to serve you ads. There is an inherent conflict of interest between adverts and fast search engines.
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I find it really ironic that ads and a paywall are being complained about in the same thread
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If the ads were targeted to people searching for [brandname] then that would be straight up illegal. Companies would have a slam dunk case in court.
That’s the thing though, proving it would be next to impossible.
A subpoena would do the trick. Their employees aren’t going to jail for obstruction to protect Google.
You need some reasonable grounds to put before a judge before they’ll grant a subpoena. A subpoena can confirm what they suspect, it can’t be used to blindly fish for evidence.
However it could be that what was in the deposition gives them the grounds. Should be an interesting trial.